PROVISIONAL PROGRAMME (Subject to changes : Check regularly for updates)
DAY 0 – April, 232017 18:00 - 20h30 Welcome reception at the Novotel Tour Eiffel.
DAY 1 – April 24,2017
9:00 - 10:00 Plenary 1: P1. World is Changing: sociology/economy science, digital breakthroughs Keynote Speaker : Thierry BRETON (ATOS)
10:00 - 10:30 Coffee break and Networking
10:30 - 12:00 Mini Plenaries
M1. The Future Inventive Enterprise Moderator : John PAUL (FINNEGAN) Speakers : Dominique GUELLEC (OECD) , Shirin ELAHI (EPO) , Brian HINMAN (Philips) , Jean Yves LEGENDRE (L'Oréal) Innovative companies have to generate growth in an environment profoundly altered by a series of major changes that characterize the 21st century. The mini plenary aims at presenting their impact on the process of invention and innovation and their consequences on the IP activity in key global players where innovation is at the heart of their business, as well as understanding the global patent trends from global patent offices.
M2. Artificial Intelligence and IP : new frontiers and new challenges for our industries ? Moderator : Nigel SWYCHER (Aistemos), Florence LAPAQUE Speakers : Yvon BOURGNON (Sailor), Stephen K BOYER (IBM Corp), Eran KAHANA, (Standford University), Julian NOLAN, (Iprova), Francesco ZACCA (EPO) Artificial Intelligence is driving our economy and society into a new era of innovation. Every business will take advantage of this revolution via software application specific to their industry: life science, attorney at law, patent attorney …. However, there are many open questions regarding business benefits, rights access, rights use, and supporting licensing models for the use of results generated by Artificial Intelligence applications. The panelists will share their experiences, views and a set of recommendation to address these open questions M3. Life Sciences Moderator : Hayley FRENCH (APITOPE International NV) Speakers : Kevin NACHTRAB (JNJ), Mike JOHNSON (MRCT), Florence DAL DEGAN (Novo Nordisk) This panel session will cover early stage innovation activities in the life science industry, that need bridging to the next stage for commercialization. The focus is the emergence and convergence of new technologies and the challenges with IP and licensing. Panelists from different countries and organizations will explore this topic in detail in a dynamic format.
12:00 - 14:00Lunch
14:00 - 15:30 Workshops 1
W1.1 Big Data, Big Business ? Moderator : Adrien BASDEVANT (LYSIAS) Speakers : François-Xavier ROUSSELOT (Instituo de Empresa), Maximilian Von GRAFFENSTEIN (Humbold University), Carina NAMIH (HelixNano), Cedric ROUX (CRITEO) Data industry is the future. As Google CEO put it: “Every two days now we create as much information as we did from the dawn of civilization up until 2003”. But who owns this data? Can we integrate, share, combine data from several sources? How can we turn Big Data into Business Value? An economy that will preserve individual rights is to be built. This Workshop tackles those issues from a technical, economical, legal and ethical perspective.
W1.2 Cell Therapy, Gene Therapy, Immuno Oncology : how IPRs and licensing are serving the cutting edge advances in medicine ? Speaker : Stéphane BOISSEL (Txcell), Eric SERGHERAERT (DART IP) Immunotherapy could revolutionize cancer treatment. Recent clinical trials have shown some successes, for example in bladder cancer and in non-small cell lung cancer (Tecentriq-ROCHE). These successes represent a tremendous hope to tackle cancer. The biotech companies play an important role in developing new treatments. Besides them, the big pharma companies are also eager to fuel their pipes with such potential breakthrough treatments. Through this workshop we will explore the dynamics in the field of cell therapy, in gene therapy, in immuno oncology ... we will address the relationships between Big Pharma and Biotech companies, and the key role of IP assets.
W1.3 Is IP a crucial leverage for start-ups ? Moderators : Rachid KHAN, Tanja SOVIC (TU Wien) Speakers : James H. BRATTON (University of Oklahoma), Sanjay PRASAD (Prasad IP), Lluc DIAZ (ESA), Josko BOBANOVIC (Sofinnova), Dyan FINKHOUSEN (GE Global Operations) It is now well recognized by large companies that partnerships with SME's (small/medium entities), and 'start-ups' are indispensable for accelerated innovation and access into new technology areas, but how to find the right partners and negotiate the best partnerships is not always as clear. What role does university/academia play in this context? The purpose of this workshop is to see it from the perspective of different participants. We want to look pragmatically at what is driving SME’s when seeking industrial partners, today and in the future. Open innovation and IP – how to combine it? Is the ownership/ access to traditional IP rights central in this context? Examples of partnerships that have proven successful and what role IP had for the success.
W1.4 How to find your way in IP Alternative Dispute Resolution ? PART 1 Moderator : André Pascal CHAUVIN (AVALUE IP) Speakers : Mark BEZANT (FTI), Christian LOYAU (ETSI), David PERKINS (JAMS), Heike WOLLGAST (WIPO) Disputes in connection with standardized products emerge in various forums and jurisdictions, and are at a crossroad between intellectual property rights, competition law and commercial law. Most of these disputes are being settled in different courts over the world. Alternative dispute resolutions (ADR) is mostly used for "classical commercial" disputes and is not necessarily well known or used to solve conflicts in the world of licensing of standardized products. However, ADR procedures such as mediation and/or arbitration can be used to resolve such disputes in a time and cost effective manner. The WIPO Arbitration and Mediation Center, a neutral, international dispute resolution provider, in partnership with European Telecommunication Standards Institute (ETSI), are pleased to invite you and to lead this dynamic workshop which will provide 'real world ' ADR examples and solutions.
W1.5 Is Trade Secret an efficient protection around the world? Moderator : James LEAVY The workshop will present does and don’t in the implementation of a global trade secret protection scheme. The case study will review how broad based businesses can make the most of new regulations on trade secrets and design an efficient strategy for Trade Secrets protection in a digital environment. The case study will highlight the various steps of protection and enforcement of trade secrets, from the very early stage of an R&D project, the identification of trade secrets, through the definition of the strategy, the practical steps of the protection, the contractual provisions, to its enforcement and the various steps to monitor and prevent any unauthorized uses.
15:30 – 16:00 Coffee break and Networking
16:00 – 17:30 Workshops 2
W2.1 Business and Academia Partnership - new models, new players Moderator : Koenraad DEBACKAERE (KU LEUVEN) Speakers : Nicolas CARBONI (Connectus Satt Alsace), Christian BREVARD (Institut européen Entreprises et Propriété Intellectuelle), David GANN (Imperial College), Karin VERCAUTEREN (AGFA) The reasons for developing a more effective cooperation between business and the academic institutions are compelling and there is a general mobilization on technology transfer in this sense. However, the alliances are often slow to put in place with difficult topics around IP allocation and remuneration for exploitation. In this workshop we will review effective approaches to build alliances between the industry and academia, and discuss new processes which will be essential in the future.
W2.2 Re-inventing Healthcare : Digital health and IP Moderator : Paule DROUAULT-GARDRAT (PDG Avocats) Speakers : Manuel GEA (CEO BMSYSTEMS), Bruno VANDERMEULEN (Bird&Bird), Yvonne SCHLAEPPI (STRATEVISE) In this workshop we will take examples of people from healthcare industries in France and in the US (discovery tools and devices) and add the view of a European lawyer, to discuss about strategies for developing efficient protection of innovations to help the business development of this sector and the protection of R&D investments.
W2.3 Blockchain : What is the "Killer Application"? Moderator : Marc KAUFMAN (Rimonlaw) Speakers : Sian JONES (EDCAB), Philippe DENIS (BNPParibas), Matt ROSZAK (BLOQ) Blockchain technology has been called “the internet of trust.” Notwithstanding the hyperbole surrounding this technology, the blockchain is a real technology with potential disruptive application in many ecosystems, such as cross border transaction clearing, protection of IP, identity, and determination of provenance. This panel of experts will discuss the various applications of blockchain technology and how to manage IP protection in a way that balances proprietary rights and freedom to operate in a manner that fosters innovation.
W2.4 How to find your way in IP Alternative Dispute Resolution ? PART 2 Life Sciences Moderator : André Pascal CHAUVIN (AVALUE IP) Speakers : Mark BEZANT (FTI), David PERKINS (JAMS), Heike WOLLGAST (WIPO), Peter DOLAN (MERIAL) 15% of all arbitration and mediation cases filed with the WIPO Arbitration and Mediation Center relate to life sciences. Such disputes typically result from licensing, development, clinical trial, distribution, non-disclosure or similar types of agreements. These controversies often raise legal issues related to IP rights (such as validity, infringement, or entitlement) and highly technical aspects specific to the life sciences industry. In appropriate cases, alternative dispute resolution (ADR) mechanisms such as mediation or arbitration offer parties the opportunity to tailor the dispute resolution process according to the needs of a specific case. They may agree on a mediator, arbitrator or expert knowledgeable in a specific area of life sciences and/or IP, as well as on other crucial aspects (such as confidentiality and duration of the proceedings). ADR mechanisms may thus provide a neutral forum for resolving disputes in a in a time and cost effective manner. The WIPO Arbitration and Mediation Center, a neutral, international dispute resolution provider, is pleased to invite you and to lead this dynamic workshop which will provide 'real world ' ADR examples and solutions in the field of life sciences.
19:00 - Departure of buses to the Congress Dinner (upon registration only)
M4. From fiction to reality: The BIONIC HUMAN BEING Moderator : Daniel BROOK (Hogan Lovells) Speaker : Prof. Stanislas LYONNET (IMAGINE) Emerging medical treatments, result of the advances of different sciences like Genetics (i.e. CRISPR revolution), Medicines, Electronics, Physics, Material sciences, all together Bionics are pushing humanity beyond nature’s boundaries. During this miniplenary session, we will invite key players to discuss how they work at the cutting edge of sciences, what are their main targets and how they address IP and licensing issues in their quest from eliminating disease to enhancing health and human beings ‘ abilities. M5. Which smart city will you live in tomorrow ? Moderator : Gilles CRUANES (Questel) Speakers : Laurence JOLY (INPI), Roch DROZDOWSKI-STREHL (REIDS) Beyond the environmental, logistical and digital challenges, "smart" means connecting, exchanging and sharing. Consequently, it involves many complex IP issues. It is worth rethinking current business models to tackle tomorrow’s challenges and to reshape the conventional distribution of actors by putting the data, and the way to efficiently exploit them, at the heart of the debate. This workshop will address the "smart cities" business models today with a focus on key players and value creation. The speakers will discuss the role of IP in tomorrow’s smart cities and how to mitogate the increasing risks of security and privacy breach.
12:00 – 13h30 Lunch
13:30 – 15:00 Workshops 3
W3.1 Software licensing: new uses, bright future Moderator : Elisabeth LOGEAIS (UGGC Avocats) Speakers : Keith BERGELT (Open Innovation Network), Mike LEE (Goldstein & Fox PLLC), Pauline DEGOUL (Gemalto) In a world already highly computerized, software is a key enabler for technological breakthroughs and new business opportunities. The workshop will discuss what and how software –related developments will impact business activities and software licensing models. We shall review collaborative innovation and partnering, evolving software IP protection and licensing, the impact of delivery « anything as a service », challenges of reliability and security of software applications.
W3.2 In house IP Practice and external service providers : how to evolve and win ? Moderator : Yury KUZNETSOV (Gorodissky) Speakers : Jean-Jacques CANONICI (GEVERS); Gina REID (Haldanes), Christopher ADAMSON (Adamson and Partners) Today's inhouse IP leaders have increasing pressure to produce more within a strict budget and sometimes with a reduced team. The inhouse IP counsel has to find innovative approaches to balance the work done inhouse versus externally. In the partnership with lawfirms and emerging service providers, what has or will change in the inhouse clients' expectations? Who are the new players in the marketplace who compete or co-exist with lawfirms? How can a lawfirm set itself apart to renew its offerings or ways of working with the inhouse client, and what does the lawfirm 'need' from its inhouse client do do this?
W3.3 Technology transfer pricing - key evolutions and considerations for the global company Moderator : Frédéric PORTAL (LAVOIX) Speakers : Sabine SARDOU (BIRD&BIRD) ; Mayra LUCAS (OECD), Werner FROHLING (Flooring Technologies Ltd) This legal/fiscal workshop will focus on key issues around technology transfer pricing arrangements, a critical topic for any international company where technology is shared across entities and countries. After an overview of the key points of current technlogy transfer regimes, we will dicuss the BEPS Project and its practical impact and consequences. The workshop will also include testimonials and experiences from the industry.
W3.4 Negotiation session : Patent pool creation in the ICT field (PART 1) Moderators : Alfred CHAOUAT (Technicolor), Licensing Administrator : Roberto DINI (Sisvel) Speakers : John SIDERIS (Philips), Yannick BOUILLON (Orange), Heath HOGLUND (Dolby), Keith LUTSCH (Blank Rome LPP) This workshop aims at replying to questions such as how a patent pool set the licensing conditions for a given technology, how the patents are selected and evaluated, how the patent pool income is shared and more generally how a patent pool operates. This will be achieved through an interactive mock-up negotiation among the patent owners part of the pool, from the identification for the need for a patent pool through the administration of the pool. Patent owners with different and sometime opposite interests will be represented as it is the case for the actual discussions within a patent pool.
15:00 – 15h30 Coffee break and Networking
15h30 – 17:00 Workshops 4
W4.1 Alternative strategies for commercially exploiting trademarks and goodwill Moderator : Mark ABELL (Bird & Bird) Speaker : Anne LOMBREZ (Groupe ACCOR) Brand owners are often restricted in the way that they expand internationally due to a cocktail of the regulatory environment and commercial imperatives. They need to find new and more effective ways of expanding across the globe. This requires not only a keen understanding of a broad range of legal and IP issues but the ability to think outside of the box. This session will consider how innovative hybrid structures can present brand owners with an exciting and flexible range of approaches to monetising their brand portfolios both domestically and internationally. The speakers will include internationally renowned practitioners and brand owners willing to share their experiences.
W4.2 IP litigation: With or without the UPC, how attractive will Europe be for patent litigation between the United States and Asia? Brexit has frozen the UPC project for a few months now. Projections are being published on a daily basis on the possible outcomes: UPC with the UK despite the fact that it will no longer be an EU member state? UPC without the UK? Industry representatives will provide their views on what they are expecting from the future European litigation system, what the pros and cons would be in comparison with the US and Chinese systems. What if the UK is not part of the UPC? An interactive discussion shall take place between the industry representatives and the litigators of each system.
W4.3 IP Market : challenges and opportunities Moderator : Patrick TERROIR (Attorney Paris Bar) Mariagrazia SQUICCIARINI (OECD), Frédéric CAILLAUD (INPI), Bill ELKINGTON (Rockwell Collins), Claudia TAPIA (Ericsson) While it can be stated that the patent markets have had little actual development, it is a consensus that solutions around patent exchanges and licensing have to become more transparent, streamlined, and and more secure, to realize their full potential. Several initiatives and evolution in this area can now bring decisive progress to the IP Market, making the trading of IP a key lever for business dealings. This workshop will cover the evolution in this domain, bringing together speakers from the industry, policy makers, and the patentor.
W4.4 Negotiation session: Patent pool creation in the ICT field (PART 2) Moderators : Alfred CHAOUAT (Technicolor), Licensing Administrator : Roberto DINI (Sisvel) Speakers : John SIDERIS (Philips), Yannick BOUILLON (Orange), Heath HOGLUND (Dolby), Keith LUTSCH (Blank Rome LPP) This workshop aims at replying to questions such as how a patent pool set the licensing conditions for a given technology, how the patents are selected and evaluated, how the patent pool income is shared and more generally how a patent pool operates. This will be achieved through an interactive mock-up negotiation among the patent owners part of the pool, from the identification for the need for a patent pool through the administration of the pool. Patent owners with different and sometime opposite interests will be represented as it is the case for the actual discussions within a patent pool.
17:00 - 20:00 Closing "Wine and Cheese" Cocktail at the Novotel